The San Diego Association of Governments (SANDAG) has provided regional transportation demand management (TDM) programs and services since 1995.
The TDM program, branded as iCommute, has undergone extensive evaluation over the last year with the help of Steer Davies Gleave.
SDG helped develop a new employer outreach strategy and is supporting its implementation throughout the San Diego region with an onsite program manager and two employer transportation liaisons. The strategy outlined several new or updated components for employer outreach, including: a customized sales methodology and outreach approach and an employer prioritization framework. The goal is to measurably reduce overall VMT in the region.
In addition, the SDG team is developing and managing a unique pilot program that will combine construction information and TDM messaging in the University City area of San Diego. The aim is to ease congestion in an area with more than 35,000 employees and 25,000 University of California students, staff and faculty during a time when several large-scale transportation infrastructure projects will be constructed.
Alongside the work we are carrying out with SANDAG, the SDG team is coordinating closely with Caltrans, employer associations, area stakeholders and other consulting firms.
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